The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
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The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It


E-Myth \ 'e-,'mith\ n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work of a business can successfully run a business that does that technical work

Voted #1 business book by Inc. 500 CEOs.

An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.

Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.

The E-Myth Revisited will help you grow your business in a productive, assured way.

Title:The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
Edition Language:English
Format Type:Paperback
Number of Pages:269 pages

    The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It Reviews

  • Chad Warner
    Nov 17, 2016

    This book tells how to get your business to run without you. It shows how to work on your business, not in it. It explains how to get your people to work without your interference. It tells how to sys...

  • Christopher
    Dec 02, 2007

    About half a dozen important ideas buried in a mass of cloying, poorly written prose.The 268 pages dedicated to this text could have been cut to 60 and the book would have been better for it. As it is...

  • Travis
    Jul 10, 2011

    If it weren't for the condescending, overly-simplistic, overly-drawn out, incessantly repetitive tone of this book, it would be good--it does have meaningful concepts, it just should have been twenty ...

  • Wellington
    Jan 28, 2008

    This is a fine book showing some of the flaws of small businesses and why so many fail. The author uses a fictional small business owner who started a pie shop and running herself ragged. She has a gr...

  • Filipe Lemos
    Dec 14, 2013

    This book is appears in all must-read-business-books-lists.Well, not on mine.While I agree that standardization of processes can go long way, the McDonald's of the world already exist. Trying to creat...

  • Nicholas
    Jan 19, 2009

    The general stuff was good. A lot of the specifics are born out of an older era of thinking. Just think of those few innovative companies that did away with the organizational charts. Think of those c...

  • Chris
    Feb 23, 2015

    I skimmed this book five years ago after hearing about it from some North Point staff members. I thought I understood the basic ideas, so for the last five years the book sat on my shelf. Until this ...

  • Elise Edmonds
    Apr 22, 2015

    The principles in this book are very good, and I think Gerber nails the reasons why so many small businesses fail. The distinction between the roles of Entrepreneur, Technician and Manager are well th...

  • Daniel Taylor
    Jun 06, 2015

    Self-employment does not make you an entrepreneur.In this classic, Gerber highlights the three functions in a business: the Entrepreneur, the Manager, and the Technician. Self-employed people stay on ...

  • Robert
    Sep 21, 2012

    "A life laking in comprehensive structure is an aimless wreck. The absence of structure breads breakdown" - Quote from The Third Wave, Alvin Toffler. So Mr. Gerber makes the point that in a broken wor...