Blink: The Power of Thinking Without Thinking
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Blink: The Power of Thinking Without Thinking


In his landmark bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant--in the blink of an eye--that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work-in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?

In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink": the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing"--filtering the very few factors that matter from an overwhelming number of variables.


Introduction: The statue that didn´t look right
1. The Theory of Thin Slices: How a little bit of knowledge goes a long way
2. The Locked Door: The secret life of snap decisions
3. The Warren Harding Error: Why we fall for tall, dark, and handome men
4. Paul Van Riper´s Big Victory: Creating structure for spontaneity
5. Kenna´s Dilemma: The right -and wrong- way to ask people what they want
6. Seven Seconds in the Bronx: The delicate art of mind reading
Conclusion: Listening with your eyes -the lessons of Blink

Reading Group Guide

Title:Blink: The Power of Thinking Without Thinking
Edition Language:English
Format Type:Paperback
Number of Pages:296 pages

    Blink: The Power of Thinking Without Thinking Reviews

  • Matt Kosinski
    Oct 18, 2007

    Here's Blink in a nutshell:Split decisions can be good; better than decisions where we take a lot of time to carefully weigh our options and use scientific evidence. Except when they're not.Rapid cogn...

  • Nina
    May 13, 2007

    For anyone who is thinking about reading this book, I highly recommend it. However, I also recommend reading it as a series of fascinating, well-told stories. It is really nothing more and nothing les...

  • Sanjay Gautam
    Jun 05, 2014

    Blink is- what all the stories, case studies, and arguments add up to- an attempt to understand the magical and mysterious thing called Judgement. Its basic premise is: split second decisions (snap ...

  • Doc Opp
    Apr 29, 2007

    As an empirical psychologist by training, I get very annoyed at journalists who simplify things to the point that its no longer even remotely accurate. Such is the case for Blink. This is especially a...

  • Margaret Ross
    Aug 13, 2007

    I think this book wins my prize for Most Easily Misinterpreted to Serve Personal Agendas. Gladwell gets so into the interesting details of the case he's building, he really doesn't emphasize the final...

  • Ashley
    Oct 15, 2007

    I would put this book in the category of "Freakonomics" and "The Tipping Point." By the same author as the latter title, Malcolm Gladwell, the purpose of this book is to weigh the advantages as well a...

  • Diane
    Dec 17, 2007

    O, to have the writing career of Malcolm Gladwell. The man pulls interesting case studies from academic research and news headlines, spins it into a book under a general theme, and blammo! He has a be...

  • seak
    Jul 22, 2013

    Much like the reason behind my majoring in Economics, I like Gladwell because he opens my mind to new ideas and new ways to think. Much like Economics, I believe he's far from perfect, but I really en...

  • Kemper
    Nov 09, 2009

    I generally distrust anyone who says that they ‘go-with-their-gut’. But when the company I work for announced a major decision a few years back, I instantly said, “This is going to be a huge mis...

  • Will Byrnes
    Oct 05, 2008

    This was a big best-seller for Gladwell. He posits that much of the time we make decisions, reach conclusions in a sort of pre-conscious manner that he calls “thin-slicing.” That means taking a ve...

About Malcolm Gladwell

Malcolm Gladwell

Malcolm Gladwell is a United Kingdom-born, Canadian-raised journalist now based in New York City. He is a former business and science writer at the Washington Post. He has been a staff writer for The New Yorker since 1996. He is best known as the author of the books The Tipping Point: How Little Things Can Make a Big Difference (2000), Blink: The Power of Thinking Without Thinking (2005), Outliers