Shoe Dog: A Memoir by the Creator of NIKE

Shoe Dog: A Memoir by the Creator of NIKE

In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.

In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike’s annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.

But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business—a business that would be dynamic, different.

Knight details the many risks and daunting setbacks that stood between him and his dream—along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.

Title:Shoe Dog: A Memoir by the Creator of NIKE
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  • This book made me cry. Twice! I did not know a book about what I had previously viewed as the definition of a big corporation could have that sort of power. I was wrong. Phil Knight had been an unfami...

  • Growing up in Chicago in the 1980s and 1990s, as a collective society we were in awe of Michael Jordan. Not only did we imagine ourselves draining the decisive jump shot to seal the title, we also had...

  • I think Shoe Dog by Phil Knight is the best memoir I’ve ever read by a business person.I consumed it in a day last week. It’s about the origin story of Nike, which started out as Blue Ribbon Sport...

  • Shoe Dog could have been titled, "Buck Naked", because of the way Phil "Buck" Knight bares his soul in this fine memoir. I'm grateful to Knight for putting it all down in black and white. My 12 years ...

  • “Let everyone else call your idea crazy.. just keep going. Don’t stop. Don’t even think about stopping until you get there, and don’t give much thought to where “there” is. Whatever comes...

  • This is fascinating and fantastic - by far one of my favourite books ever. Best selling novelists would envy Phil Knight about his eloquent writing style. This book is an experience and a journey. It ...

  • JUST DO IT. Those words are the life story of Phil Knight. To every athlete, entrepreneur, mother, father, and dreamer his greatest legacy will be a life well played. More valuable than his pledge of ...

  • "I’d tell men and women in their midtwenties not to settle for a job or a profession or even a career. Seek a calling. Even if you don’t know what that means, seek it. If you’re following your c...

  • دوستانِ گرانقدر، این کتاب، خاطراتِ <فیل نایت> مالکِ شرکت بزرگِ "نایکی" میباشد و به بهترین شکلِ ممکن نشان داده ا...

  • I adored this book right from the beginning. The intro felt magical. I read Bowerman's biography written by Kenny Moore, who was a teammate of Phil Knight's on the Oregon track team. So I got a little...

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