Shoe Dog: A Memoir by the Creator of NIKE
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Shoe Dog: A Memoir by the Creator of NIKE

by

In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.

In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike’s annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.

But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business—a business that would be dynamic, different.

Knight details the many risks and daunting setbacks that stood between him and his dream—along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.

Title:Shoe Dog: A Memoir by the Creator of NIKE
Edition Language:English
ISBN:1501135910
Format Type:Hardcover
Number of Pages:386 pages

    Shoe Dog: A Memoir by the Creator of NIKE Reviews

  • Wendy S.
    May 31, 2016

    This book made me cry. Twice! I did not know a book about what I had previously viewed as the definition of a big corporation could have that sort of power. I was wrong. Phil Knight had been an unfami...

  • Ned Frederick
    May 12, 2016

    Shoe Dog could have been titled, "Buck Naked", because of the way Phil "Buck" Knight bares his soul in this fine memoir. I'm grateful to Knight for putting it all down in black and white. My 12 years ...

  • Michael
    May 07, 2016

    JUST DO IT. Those words are the life story of Phil Knight. To every athlete, entrepreneur, mother, father, and dreamer his greatest legacy will be a life well played. More valuable than his pledge of ...

  • Brad Feld
    Jul 07, 2016

    I think Shoe Dog by Phil Knight is the best memoir I’ve ever read by a business person.I consumed it in a day last week. It’s about the origin story of Nike, which started out as Blue Ribbon Sport...

  • Jo
    Sep 01, 2016

    One of the best memoirs I have ever readI saw Mr. Knight being interviewed by Robin Roberts on good morning America, the interview was interesting and he mentioned this book . I immediately downloaded...

  • Fryeday
    Jul 18, 2016

    I adored this book right from the beginning. The intro felt magical. I read Bowerman's biography written by Kenny Moore, who was a teammate of Phil Knight's on the Oregon track team. So I got a little...

  • Amanda
    Jun 07, 2016

    WOW. I loved this book, and it completely blindsided me! I sat in bed last night, finishing this book, with tears rolling down my cheeks. I did not expect to be so deeply affected by this book. I know...

  • W. Whalin
    Jul 02, 2016

    Co-founder of Nike, Phil Knight, has a remarkable life story of starting this world-wide shoe brand. I love reading memoirs and the story has places with keen interest--yet other areas are boring and ...

  • Sean Liu
    Aug 17, 2016

    Fantastic - probably the best book I've read this year (next to When Breath Becomes Air by Paul Kalanithi). I'd say this book is probably way more enjoyable if you're not familiar with the history of ...

  • Abhishek
    Jun 27, 2016

    I keep Shoe Dog down with a sigh. An amazing unforgettable journey has come to an end. I am saddened to leave Phil Knight behind. I am saddened to leave the Nike team behind. Because for the past week...